“Optimize your job search: the art of choosing the right platforms”
The job search has evolved significantly over the years, moving from traditional newspaper classified ads to the expansive digital landscape of online platforms.
However, simply submitting your CV on every platform possible doesn't guarantee success. In fact, selecting the right platforms is a crucial step in your search for a new position.
A common mistake is scattering efforts across various platforms without considering their relevance. Each platform has its own specificities: target industries, contract types, location. Be wise when selecting your platforms.
Start by identifying platforms relevant to your industry. LinkedIn is often essential, and platforms like Jobup.ch and Indeed.ch are also key in Switzerland. Some job boards republish ads from company career sites.
Get into the recruiter's shoes. What profile is he/she looking for? What keywords will he/she use? Use relevant keywords to optimize your CV. Quality is better than quantity. Focus on a few platforms for a robust profile and targeted applications, avoiding job market saturation.
Some recruiters ignore repeated applications. Receiving your CV multiple times, they won't even open it, assuming that if they haven't selected you for an interview, there must be a reason.
Choose your platforms carefully to increase your visibility and be noticed by recruiters specific to those platforms.
Practical tips to enhance your chances of being selected for an interview:
Explore company career sites, where some ads may exclusively be posted on their websites.
Set up alerts for each job board and career site to be automatically notified when a relevant ad is published.
Include relevant keywords into your CV.
Apply even for older ads. Be mindful of ad publication dates; an ad posted weeks ago doesn't necessarily mean the position is filled, so apply!
Check for disappearing ads on the company's website. When an ad you found interesting on Linkedin no longer appears, take a look at the company's website, as Linkedin ads automatically disappear after 30 days.
Use Google Jobs for your searches, utilizing specific keywords for the position or company you seek.
Job hunting is a strategy, not a sprint. Invest time in customizing your profile on each platform to best reflect your expertise.
Do not underestimate the power of platform selection; it can make the difference between a lost application and a concrete opportunity. Take the time to choose carefully the platform to upload your CV, because every click can bring you a little closer to your next career opportunity.
